# 2. Project Analysis

Project analysis involves the work of identifying readers and document contexts, including the development of reader profiles. This includes identifying types of audiences, users, readers, and their preferences regarding document use and readability. It also focuses on the analysis of document contexts, including working in global contexts and rhetorical situations. 

## Reading

| Technical Communication Today            | Technical Communication                |
| ---------------------------------------- | -------------------------------------- |
| 2. Communicating in a Reader-Focused Way | 5. Analyzing Your Audience and Purpose |

## Learning Objectives

* Explain how to develop a reader profile and the implications of working with global audiences.
* Discuss how to map information needs to the audience.
* Discuss how to analyze the context in which readers will use an information product.

### **Recall key terms and facts about the concepts and techniques for developing a reader profile**

Key facts about readers and reader profiles

1. What a reader profile is
2. The names of the four types of readers

* Primary
* Secondary
* Tertiary
* Gatekeepers

The rhetorical situation and how readers and context is defined: 

1. The four elements of the rhetorical situation
2. Three aspects that determine how readers make decisions:

* Needs
* Values
* Attitudes

3\. Four contexts of document use:

* Physical
* Economic
* Political
* Ethical

How to work with a global audience

1. The five helpful strategies
2. Four aspects of a document that may need to be adjusted

### Understand the concepts, guidelines and techniques used when developing a reader
 profile

Why and how reader profiles are used:

1. Their importance for technical communications
2. The three steps for creating a reader profile

How to identify readers:

1. The role of each of the four types of readers
2. The guidelines on readability and readers’ preferences

The techniques used when developing a reader profile:

1. How reader analysis is used to identify readers' needs, values,

   and attitudes
2. How context analysis is used to identify the contexts in which

   readers use documents


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